Debbie Sterling is a female engineer and founder of GoldieBlox, a toy company out to inspire the next generation of female engineers. She has made it her mission in life to tackle the gender gap in science, technology, engineering and math. GoldieBlox is a book series+construction set that engages kids to build through the story of Goldie, the girl inventor who solves problems by building simple machines. Debbie writes and illustrates Goldie's stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of "Mr. Magoo". Her company, launched in 2012, raised over $285,000 in 30 days through Kickstarter, and has been featured in numerous publications such as The Atlantic and Forbes. Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, she has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. Debbie's inspiration to create a mission-driven company came in 2008, when she spent 6 months volunteering at a grassroots nonprofit in rural India. She created a viral-video fundraising campaign called "I Want a Goat", raising over $30,000 for economic and educational development in the region. This experience helped pave the way to finding her true passion: inspiring the next generation of female engineers. Debbie completed her degree in engineering at Stanford (Product Design, '05) and currently lives with her husband in San Francisco.
BTW, if you are interested in GoldieBlox, check out our new video! It's a remake of the Beastie Boys "Girls" by little girls, featuring a giant Rube Goldberg machine built from toys, that introduces the first ever animation of the Goldie Blox character.
GoldieBlox has a good shot at winning a SuperBowl ad. We've made it to the final 4, whittled down from 15,000 contestants. Now it all comes down to public voting. So if you want to see a killer Goldie spot about awesome little girls in the 3rd quarter, disrupting all the beer and car commercials, right as the Seahawks sack Tom Brady, then all you gotta do is vote for us!
VOTE 4 GOLDIE
Stanford University, B.S. Engineering 2005